Head of Shopper Marketing

Win at the Point of Purchase Across Top-Tier FMCG!

Location

Salary

Benefits

Hybrid / Greater London

£80,000

Bonus & Car Allowance

Job Description

Awesome opportunity to join this powerhouse global FMCG brand, taking full ownership of their UK Shopper Marketing and Retail Execution agenda.

Backed by major international scale but powered by a close-knit, high-energy UK commercial engine, this role is the vital bridge turning brand investments into real-world conversion and category growth. Reporting directly into the Director of Commercial Strategy, you will be the driving force ensuring household-name brands win at the point of purchase across grocery, convenience, and impulse.

The remit is broad, strategic, and deeply commercial. You'll partner closely with Sales, Marketing, and Category teams to co-create differentiated, insight-driven customer activation programmes. Beyond the creative and promotional roadmap, you’ll lead on retail execution standards - establishing compliance scorecards, maximising ROI on in-store spend, and leading a passionate team focused on executional brilliance.

Background wise – we’re looking for an established Shopper Marketing, Customer Marketing, or Commercial Category leader within FMCG with deep grocery and impulse channel pedigree. If you’re a commercial heavyweight who knows how to inspire retailers, influence cross-functionally, and turn shopper insights into unbeatable shelf presence, we want to hear from you!

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Perks & Benefits

Flexible / hybrid working environment

£6,000 car allowance + competitive performance bonus

Broad strategic remit spanning shopper marketing, customer activation & retail execution

High-impact leadership role partnering with a visionary commercial leadership team

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Requirements

UK FMCG shopper marketing & customer activation strategy across Grocery & Impulse channels

Translating brand & commercial plans into high-impact in-store visibility, POS & promotional campaigns

Retail execution excellence, promotional compliance, and field effectiveness scorecards

Cross-functional leadership bridging Sales, Category, and Marketing to drive conversion & ROI

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Get In Touch

Fill up the form and one of our consultants will get back to you within 24 hours.
(For candidates - Due to high volumes we will only reply if you are suitable for an active job)

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