Head of Category & Shopper Insight

Leading Food & Beverage Manufacturer

Location

Salary

Benefits

Home Counties

Up To £90,000

Benefits

Job Description

Are you a data-driven leader with a passion for consumer insights and category management? We are seeking a Head of Insight & Category to join the team at a leading F&B manufacturer known for its innovative and market-leading dairy products. In this role, you will drive strategic decision-making by leveraging data, insights, and category expertise to optimise performance and fuel business growth.

As the Head of Insight & Category, you will play a key role in understanding consumer behaviour, retailer trends, and market dynamics to develop winning category strategies. You will collaborate closely with commercial, sales, and marketing teams to ensure data-led decisions drive success.

Key Responsibilities:

Account Management: Manage and grow key Wholesale accounts, ensuring the achievement of sales and profitability targets while building strong, long-term partnerships.

Channel Expertise: Utilize your deep understanding of the Wholesale sector to identify growth opportunities, optimise performance, and deliver tailored solutions for customers.

Strategic Planning: Develop and implement account-specific strategies and Joint Business Plans (JBPs) that align with customer and company objectives.

Commercial Negotiation: Lead negotiations on pricing, trade terms, and promotional activity to maximise profitability and value creation for both parties.

Cross-Functional Collaboration: Work closely with internal teams, including marketing, supply chain, and category management, to deliver seamless service and innovation.

Data-Driven Insights: Use performance data to monitor account health, forecast trends, and adapt strategies to maintain a competitive edge.

Market Awareness: Keep abreast of industry trends, competitor activity, and consumer behaviour to inform decision-making and drive proactive solutions.

If you are a strategic thinker with a passion for insights and category management, we’d love to hear from you! Apply now and take the next step in your career.

Perks & Benefits

A competitive salary with a comprehensive benefits package.

The opportunity to work with a market-leading brand in the F&B industry.

Career development and progression within a dynamic and innovative company.

A collaborative and data-driven culture where your insights will make a real impact.

Requirements

Proven experience in an insight and category leadership role within the F&B or FMCG industry.

Strong analytical skills with expertise in market research, consumer insights, and data interpretation.

Experience working with major UK retailers and understanding their category management expectations.

Commercially astute with a strategic mindset and ability to translate insights into business opportunities.

Get In Touch

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(For candidates - Due to high volumes we will only reply if you are suitable for an active job)

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Head of Category & Shopper Insight

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Leading Food & Beverage Manufacturer
Home Counties
Up To £90,000
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