Soda Folk Reformulate To Reduce HFSS

FMCG
July 8, 2022

Soda brand Soda Folk, have made a decision to reformulate their original Root Beer to contain 63% less sugar to comply with legislation around HFSS.

HFSS (High in Fat, Sugar or Salt) legislation that is set to tackle obesity by placing restrictions on products deemed to be l’eless healthy’ is due to come into play in October 2022, and Soda Folk are aligned with the same goals of promoting healthy living.

“As part of our responsibility to do good and support health, we have been able to significantly reduce the sugar content and maintain the authentic flavour,” - Simon Waterfall, Soda folk MD.

The newly reformulated Root Beer will be available within the next month and 95% of  taste testers have already confirmed that the drink tastes just as good if not better than the original.

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