Kraft Heinz, famous for their range of condiments, is set to launch a new range of Italian pasta sauces.
The sauces made in Italy are made with 100% natural ingredients and no-added sugar, come in a 7 strong variety including family favorites Classic Bolognese and Tomato & Basil also include some tasty alternatives including Tomato & Lentil Ragu and for cheese lovers a Mascarpone and Grana Padano Cheese.
The packaging may be different to what some consumers would expect, as the ingredient list is pushed to the front, in a bid to provide transparency, helping consumers better see what they are eating.
New ventures director at Kraft Heinz,Caio Fontenele, said: “At Heinz, we believe our sauces are as good as their ingredients. The new Heinz pasta sauces use only the best natural ingredients that consumers can identify and find in their kitchens. That’s why we decided to move the list of ingredients from the back to the front of the pack. This will help consumers to make better choices and be more conscious of what they eat.”
