With rising costs and tighter budgets, many shoppers are swapping their favourite brands for retailer own-brand alternatives. But does saving money always mean leaving beloved brands behind?
Why Retailer Own Brands Are Winning
Retailer own brands have shaken off their old reputation for being low quality. Today, they often rival household names in both taste and packaging, while costing significantly less. Chains like Aldi and Lidl have led the way, proving that cheaper doesn’t mean a lack in quality. For cost-conscious consumers, the savings on staples like pasta, bread, or milk can make own-brand products a logical choice.
Brand Loyalty Under Pressure
For some shoppers, however, brand loyalty is hard to break. A favourite brand can represent more than just a product – it’s about trust, nostalgia, and a sense of reliability. People may feel fine trading down on basics but stick fiercely to their go-to coffee, chocolate, or even ketchup (we all know what brand this is!).
Still, financial pressures can force change. Shoppers might try retailer own brands out of necessity but, surprisingly, many find they prefer the quality or simply can’t justify paying extra for the label.
The Middle Ground
Rather than completely switching, many adopt a mix-and-match approach. They save money by choosing retailer own brands for everyday essentials while staying loyal to premium or indulgent items. Others trade down within their favourite brands, choosing smaller sizes or items on special offer instead of abandoning them altogether.
Retailer vs. Big Brands
Retailers actively push own-brand products, emphasising their value in marketing campaigns like Aldi’s famous “Like Brands” adverts. Meanwhile, big brands fight back with loyalty schemes, promotions, and multipack deals to keep shoppers on board. This competition keeps quality high and offers consumers more choice.
Summary
Cost-conscious consumers don’t always turn away from their favourite brands, but they are more selective than ever. Switching to a retailer's own brands isn’t just about cost – it’s about perceived value. Ultimately, the brands that win are the ones offering the best balance of quality and affordability.
Image from Freepik byDrobotdean
