WEEKLY ROUNDUP Grocery and Food market

Today, we take a look at how Waitrose are looking to get in on the online grocery game, about the growth of the Grocery and Food market and about the newest TV advertisement from a well-known north London brewery

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5 POOR EXCUSES MADE BY POOR MANAGERS

This one today is for the managers, the team leaders and the supervisors who have always got an excuse, a complaint or a good old fashion moan about something within the running of the company (or a member of it).

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3 FUN TEAM BUILDING GAMES

Team building is a gigantic facet of any managers CV. The ability to get those working under you wanting to achieve for you as a group is a superb skill to have in your arsenal, and today we take a look at 3 Team building office games that you can play on a laid-back Friday afternoon to keep moral at a good level.

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4 GREAT SECRET SANTA IDEAS

Ah, Christmas is coming – the geese are getting fat. And so is Jill in Accounting. But here’s a few ideas to get her laughing along with everyone else in the office with 4 great Secret Santa gift ideas. Whether your boss is lovely or loathsome, your colleagues are a pain or a pleasure, one of these gifts should get planning your pressies in a much funnier way, for sure.

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3 MORE BIG 2020 TRENDS

Tesco is the biggest retailer in the UK, with a strong international presence, with more than 6,500 stores worldwide. But there is one country where the British retailer failed to take off: The United States.

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BREWDOG – A MARKETING WHOOPSIE!

BrewDog – a Scottish craft brewery who we have written about previously – are now learning the price of irony in today’s internet age. The Brewery are no stranger to controversy when it comes to their marketing strategy and have been in the spotlight more as of late – but we’ll get to that later.

So, What Happened?

BrewDog took a pre-existing brand of beer of theirs called, ‘Punk IPA’ and rebranded it as ‘Pink IPA’, relabelling the words and the colour to a bright pink. This was done with a sense of irony. BrewDog were poking fun at the unironic way in which other brewery will label pink beers specifically to appeal to ladies by ironically doing so themselves.

The results could have gone better.

Sarah Warman, global head of marketing at BrewDog, said that sexism was “rife” in the brewing industry and that the company would be using the BrewDog Pink launch as an opportunity to attract more female employees and kickstart a “new wave of diversity”.

 The company say that Pink IPA was a “beer for equality”, and that the packaging was a satirical stab at the “sexist marketing” still frequently seen in beer advertising.

It’s Happened Before, Hasn’t It?

BrewDog have also run a less than memorable marketing campaign when they sold their Pink IPA at a cheaper price to anyone who identified as female, they did this to highlight the gender pay gap which stands at around at 18% differential between men and women. It has been pointed out though that BrewDog themselves have a 2.8 median pay gap in favour of men among their own employees (roughly 1,000), and the hypocrisy has not gone unnoticed by many.

The brewery has a history of fraught relationships between themselves and the more progressive mainstream. Back in 2015, they released the world’s first, ‘non-binary transgender beer’ which left many a tweeter on social media to be less than impressed.

No…It’s Happened Again, Hasn’t It?

Yes, folks, it certainly has. A man sued BrewDog for sexual discrimination as he was refused service of a beer due to him being a male.

You can read all about it here. The man went for a drink at the BrewDog bar in Cardiff where he attempted to order the Pink IPA drink which was advertised for £4 as part of the brewery’s campaign to highlight the gender pay gap.

The 27-year-old software engineer said: ‘After a bit of a back and forth with me protesting this, I felt forced to identify as female and was then able to get the drink for £4 – I complained to the company about this and they said it wasn’t discrimination because the price difference was part of a national campaign to raise awareness about the gender pay gap. ‘Not satisfied with this, I complained again to BrewDog stating that I was intending to take them to court over this but would rather resolve the problem outside court. They ignored this.’ And they are currently reaping it in the national press.

And Finally…

BrewDog have certainly been in the doghouse as of late and they seem to have a funny habit of staying there. Original marketing strategies are encouraged in all businesses, but not to the point where they land in you a heap load of bad publicity. We’re sure BrewDog will crew their way out of this one by continuing to produce high quality beers for us all, but perhaps they need a rejig in the marketing team.  

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4 STRANGE AFRICAN DELICACIES

Africa has always been a land of mystery to us Europeans – a land of mineral wealth, extravagant wildlife and wonderous adventure. Along with that though, Africa has given us some of the most diverse and creative foods imaginable. Today though, we wish to delve into the more unusual food stuffs from the continent of human origin and bring you 4 of their strangest culinary delights. Enjoy:

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3 WORST BUSINESS DECISIONS OF ALL TIME!

Tesco is the biggest retailer in the UK, with a strong international presence, with more than 6,500 stores worldwide. But there is one country where the British retailer failed to take off: The United States.

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WHAT IS THE POMODORO TECHNIQUE?

We hear all too often from our clients when they recant times they have had to ‘let go’ a new member of their team, and all too often it’s for such reasons as, ‘they were terribly disorganised’, or ‘they didn’t appear to be motivated much/at all’, or – and most commonly – ‘their time management was atrocious’

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3 SIGNS YOU’RE GETTING FIRED

Tesco is the biggest retailer in the UK, with a strong international presence, with more than 6,500 stores worldwide. But there is one country where the British retailer failed to take off: The United States.

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