FMCG News: Low alcohol consumption
Today, we look at how Tesco‘s February grocery sales are continuing to rise throughout lockdown, how low alcohol consumption has increased in popularity so far this year, and how Parfetts have won big regarding their shopping promotion policies. Enjoy!
31% increase in low alcohol consumption projected by 2024
Last year was a challenging one for the alcohol beverage industry. The consumer demand for no- and low alcohol beers, spirits, wines and RTD (ready-to-drink) products are continuing to see a steady increase.
A study from IWSR Drinks Market Analysis has shown that the market share of low/no alcohol drink sales will go from 3% last year to 31% in 2024. The study examines the no/low space in 10 nations including, Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the US, who are representing over 75% no- and-low alcohol sales the world over.
No/low categories have seen largely positive amount of growth, albeit muted, increasing their volume consumption with the beverages market by approximately 1% in 2020. Doesn’t sound like much, but that is a lot of liquid!
Parfetts bags the win in shopping promotions
Lumina, an FMCG insight company, conducted an industry wide study to show that the wholesaler, Parfetts, have topped the league in both promotions and how easy it’s depots are to use.
This research looked at what the attitudes were of 5,000 independent retailers across the country. Parfetts were placed ahead of all the competition due to their promotions (including their brand availability to buy on promotion), the variety of products and the special rebates they provide. All solid reasons.
Parfetts depot network also grabbed the top spot regarding the ease of finding products and placing orders over the phone. Parfett’s have stated that they have been investing in strengthening their service to provide to their Go Local stores and retail club members.
Tesco’s February grocery sales continue to rise
The most recent stats from Kantar show grocery sales have gone up by 12.5% during the first 12 weeks of 2021, showing that the ‘Big Four’ supermarkets have been outperforming the discount stores. Sales have been particularly strong in February, increasing by 15.1%, which is the fastest growth since June 2020, and Tesco has been one of the leading beneficiaries of this news.
Tesco had a very strong month, and it grew its market share by 0.2% to 27.4%, which marks the supermarket big wig as the first gain since December 2016 after its sales went up by 13.2%.
Tesco had a strong month and grew its market share by 0.2 percentage points to 27.4%, marking the retailer’s first gain since December 2016 after its sales rose by 13.2%. The retailer’s success in online sales has benefited every facet of the business, as Tesco main supermarket stores as well as small convenience outlets are all contributing the strong performance.