Diageo recalls Guinness 0.0
Drinks group Diageo is recalling all its newly launched non-alcoholic paddy power stout because of a ‘microbiological contamination’, only two weeks after it was launched.
It warned that cans of the new Guinness 0.0 drink, which took four years to develop, may be ‘unsafe to consume’ and advised people who had purchased the alcohol-free beer to dispose of it or return it to where it was bought.
‘It warned that cans of the new Guinness 0.0 drink, which took four years to develop, may be ‘unsafe to consume’ ‘
The contamination is understood to have occurred during the production process at its St James’s Gate brewery in Dublin and tests are being carried out to establish the cause. In the meantime, production and canning has been halted.
Guinness 0.0 went on sale at the end of October this year in 4x440ml can packs in off-licences and in Waitrose and Morrison’s supermarkets, with plans for it to be rolled out to other retailers. It was due to become available on draught in pubs next spring and to be launched in other parts of the world later in 2021.
The new drink was launched to tap into consumers’ growing appetite for non- and low-alcohol options. Even before lockdown, an increasing number of brewers were offering more no- and low-alcohol alternatives, while COVID-19 related restrictions have increased consumers’ thirst for hangover-free options as drinking habits have become home-based.
It seems that this issue is isolated to Guinness 0.0 and does not impact any other Guinness variants or brands. However, if you have bought Guinness 0.0 and have a few cans stacked up in the fridge or stored in the backroom, do not consume it.